X-Flora
We wanted to guide the visitors through the experience in an immersive and enticing way, making them feel like they’re in the future for just a moment.
Our solution is an ecosystem that consists of a guiding entity, the art pieces, and a cybernetic wearable that allows interaction between the visitors and these elements.
Problem Statement.
It is an immersive experience that attracts visitors aged 18 to 35 at the Evoluon Museum's 2025 Next Nature exhibition that is accessible, versatile, and feasible. The design should prioritize intuitive navigation, spark visitors' curiosity, and integrate new technologies to demonstrate their importance in creating a futuristic museum experience that reflects the future nature philosophy.
Project Type
Digital Designer
Client
Next Nature
Capacity
Master Digital Design Student
Team
Sara Angel
Carmel Papa
Eleonora Martelli
Jack Thompson.
Duration
March to May 2023
Research
General
We made a stakeholders map, then created research around and competitor analysis with the purpose to identify what kind of experiences were already in the market in museums of the future around the world. In order to aim how people live and enjoy the museum's experiences we made an online survey to understand the behaviors and things that they like in the target group that we selected.
Getting insights such as:
Create an immersive experience
Users should have the freedom to choose where to go
Importance to identifying the key partners for co-create
Ideation
Initial Ideas
We made an ideation session, then we cluster the ideas into the next four groups and evaluated each group to decide the one that suited better to our project goal.
Bracelets/ devices collecting data
Scavenger game
AR/ Magic mirror
Interactive/ Playful tools
The initial target Group of the museum was people 40+, but with the new exhibition, we approach and experience for visitors aged 18 to 35 at the Evoluon Museum's 2025 Next Nature exhibition.