THE HEDGEHOG EXPERIENCE
For the final product, we personified the experience by telling the story of Bernie the hedgehog who is looking to go for Carol's birthday, his girlfriend and her passing by different environments where hedgehogs used to visit, and finishing with the crossing a high-way as a way to create the awareness to achieve our final goal.
Problem Statement.
A wider range of animals travel across roads but many of them are unseen or smaller species such as insects, amphibians, and smaller mammals such as hedgehogs are also often overlooked.
Through a kids' educational experience, we wanted that makes kids to see the world through the eyes (and ears) of a hedgehog to raise awareness of the importance of wildlife.
Project Type
Digital AR web
Client
Animex International
Capacity
Digital Design and Developer
Team
Sara Angel
Sjoerd Simmerman
Lidwien Lumkeman
Fanni Czegle
Duration
October to December 2022
Research
During the research process, we focused on 4 different aspects:
1. Hedgehog wildlife to identify the different aspects of the behavior, features, and environment.
2. Tools for VR environment: understand the tools to build a VR experience between unity, twin motion/ unreal, and A-frame.
3. Existing games similar to the de idea: make a review of existing games AR/ VR for a better understanding of the ideation a development of the product.
4. Surroundings: identity what composes a surrounding and the elements on it.
Ideation
Together with the client, we define that VR can be one of the ideas to be considered in the ideation process, for the ideation process we make in the first instance a crazy eight, and after defining the best ideas we make a Brainstorm, explore in more details ideas considering the target group and the awareness that wants to be achieved with the project.
Kids between 8 and 11 living in communities close to Animex project how to believe in magic and are open to learning.